A promotional graphic for BenePets features a large orange text reading 'BENE-PETS' with a black dog silhouette in the letter B. Below, a subtitle states 'The world's first & only benefits HR-fintech-for-good platform.' To the right, a grayscale photo of a man with a dog, the dog's face overlapping the text, with the dog licking the man's face and the man's eyes closed. The bottom left corner contains some small orange text indicating the affiliation with a Delaware Public Benefit Corporation.

Benepets does something no company benefit has ever done: it takes care of what takes care of you.

You work for a company that finally “gets you.’

Benepets is a Delaware PBC that turns employer benefits into pet-as-dependent stipends & blockchain-verified animal rescue funding.

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Benepets is a Delaware PBC that turns employer benefits into pet-as-dependent stipends & blockchain-verified animal rescue funding. *

Collage of nine photos showing people with their dogs in various settings, including an office, home, and computer workspace. The collage features the BENE PETS logo and tagline 'the benefits hr-fintech-for-good platform' in orange text on a dark background.

So, what is Benepets?

A Delaware Public Benefits Corporation and HR-Fintech-For-Good platform that turns employer benefits into pet-as-dependent stipends and blockchain-verified animal rescue funding.

See how it works.
A man lying with his head on the ground, wearing glasses and a white shirt, with a smiling expression. A small brown Dachshund puppy is sitting on his shoulder, looking directly at the camera against a black background.
Logo with a large orange letter 'B' and a black silhouette of a dog's face inside it, set against a black background.

Every company says it cares for their people. Benepets is the benefits platform that can prove it. We built an infrastructure that turns HR benefits into dual-ROI = internal return (employee retention and performance) + external return (social impact).

Here’s how it works: Employees get a Pet Wallet, with monthly credits for the vet, food, and routine care. They use it for what matters most at home: their pets and their peace of mind.

Every pet cared for funds a pet saved.

And with Benepets’ Costco of Pet Care pricing, pet wallet credits stretch further, so every employer dollar is worth twice.

Pets are the new dependents.

50% of Europe’s households are pet owners, double the share of parents with children. In Japan and South Korea, pets outnumber children.

In North America, 70%+ of the workforce are pet owners.

Pet expenses rank among the top 3 stressors (after housing and healthcare), and 1 in 7 pet owners experience pet poverty.

For Employees, it does something no company benefit has ever done: it takes care of what takes care of you.

You work for a company that finally “gets you.”

For employers, it’s a talent, engagement, and retention weapon. It cuts straight into the real pain points across industries—workload, stress, exhaustion, that salary cannot buffer. A benefit that eases the cost of caring for that pet says, “We see what keeps you going.” It reaches the workforce in a way no insurance perk or gym pass can touch.

For finance, it pays for itself and ticks every box: cost certainty, operational efficiency, value preservation, and proof of utilization.

For rescues, it is survival, a stable funding for shelters.

7% of the total revenue flows to the Benepets foundation, verified within 30 days, and visible to every stakeholder.

So, what is Benepets? It is the world’s first and only Benefits HR-Fintech-For-Good Platform. Care sustains Loyalty. Loyalty sustains growth.

I love a dog so deeply that when it came time to build a company, that bond left no ambiguity about what it had to be about. Pet care could not be a consumer category, but a responsibility. I had to, because of what my dog means to me. Knowing what “being loved” looks like for a dog, I cannot un-see what it means when a dog has no one.

More than guilt or savior energy, Benepets is simply about fairness. Mine is safe; others should have a chance too. As I protect one dog, it becomes natural to build something that helps protect those who have none.


A Different Starting Point

I did not want to be the exception who takes care of a dog well, but to make intentional care easier and more natural for everyone who wants to do right by their pets. This is what sits underneath it.

Benepets is at the intersection of responsibility and access. It uses systems people already trust to support animals who depend entirely on human choices.

– IAN JEON, Founder & Chief Steward